New Logo for Holiday Inn

While driving home from the airport today, I noticed that Holiday Inn has a new logo and branding. I like it a lot. It is clean, sharp, and fresh. It also brought back memories of their towels with the old logo on them and how people would take them home as souvenirs. Most interesting. It was always told to me that Holiday Inn wanted people to take these towels as it was free advertising for them to get these towels off the property and into homes around the world. I wonder if that remains the same today in an age of cost consciousness and environmentalism? It has been some time since I have been to one of their hotels, other than for a meeting or an event. But I must admit that the logo caught my eye and it may just have me look into one of their hotels on a future trip.